Main Identity - Handlettering to push organic feel, on a slight tilt to represent growth.
Cruelty Free sub branding. The bee represents the honey that is used in most of Pure's products.
These are just a few pages from the brand manual, to show the consistancy of the brand.
Soap packaging, made out of seeded paper so it can be planted after use. Photographs by Christiana A. Beck 2012
Point of Purchase display, made out of raw wood.
Pure Website - Create your own soap. You pick the ingredients so you know exactly whats in your product.
